Our Design Director
Our Design Director, Claire Caine's, has over 20 years’ experience within the retail industry. Designing for major high street stores, 2 major Department store groups and small-bespoke brands. Having worked alongside famous designers and celebrities, Claire understands the whole process. Formally trained in fashion design, pattern cutting, making and illustration, Claire understands the importance of the make and the fit of a garment. The importance of using quality fabrics, artisanal tailoring techniques and attention to the finer details keeps Claire awake at night!
With all Claire’s experience she wanted to give something back to the industry and currently teaches design part-time in Schools & Colleges, working towards a PCGE in design. Working in the industry and having experienced fast fashion in all its guises, means Sustainability is important to Claire in everything she does, from future design projects to teaching our budding designers of the future.
Claire's picture depicts the very best of Essex, fun, ambitious...reem!
Our founder, Paul Mitchell, has been a successful retailer for 28 years with broad experience across all functions in retail. With a background specializing in operations Paul has a proven track record of success in both Retail and Hospitality across leading organizations from Donna Karan to House of Fraser and latterly the Frasers Group. This wealth of knowledge has given Paul the confidence that he can deliver any project of any size. Mypersonalwardrobe is unashamedly technology focused and uses this to add value to clients.
This knowledge and experience has helped define his belief in a sustainable world, where people are looked after, and the planet is protected. Fashion is a major driver of climate change and any retailer worth their salt must strive to be part of the solution. On this basis, Paul started Mypersonalwardrobe, with the aim of being a carbon neutral business from day one.